{"product_id":"radio-airplay-promotion-textbook","title":"The Radio \u0026 Airplay Promotion Textbook","description":"\u003cp\u003e\u003cstrong\u003eA 67-page, fully sourced manual for getting independent records onto real radio — and getting paid for every spin.\u003c\/strong\u003e Written for artists, managers and small labels in any genre and any territory. Practical, honest, and clear about what radio can and cannot do at your stage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInside — 18 chapters, 44 cited sources\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat radio actually does for an independent record, and what it doesn’t\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenre strategy:\u003c\/strong\u003e how to tell a programmer-led format from a selector-led one, and why it changes everything\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe add date\u003c\/strong\u003e — the industry-standard system professional campaigns are built backward from\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAirplay monitoring \u0026amp; charts:\u003c\/strong\u003e Mediabase, WARM, NACC — what counts, what doesn’t, and why\u003c\/li\u003e\n\u003cli\u003eBuilding and tiering a target station list\u003c\/li\u003e\n\u003cli\u003eBroadcast asset standards: clean edits, metadata, ISRCs, one-sheet, EPK\u003c\/li\u003e\n\u003cli\u003eThe pitch — plus email deliverability (SPF, DKIM, DMARC) so you reach the inbox at all\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eServicing platforms \u0026amp; DJ record pools:\u003c\/strong\u003e Play MPE, Syndicast, iPluggers, TopHit, and the pools that reach mixshow DJs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGetting paid:\u003c\/strong\u003e PROs, SoundExchange registration in both roles, and the US AM\/FM royalty loophole\u003c\/li\u003e\n\u003cli\u003eGoing international — ranking foreign markets by real value\u003c\/li\u003e\n\u003cli\u003eDIY vs hiring a promoter, how to vet one, and the payola red flags\u003c\/li\u003e\n\u003cli\u003eTemplates: station database, servicing emails, campaign timeline, pre-send checklist, campaign report\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e67-page PDF.\u003c\/strong\u003e Every rate, rule and platform fact footnoted to a checkable source. Educational information only. \u003cstrong\u003eInstant download, yours to keep.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWant us to run the servicing instead? Add our \u003cstrong\u003eRadio Promotion\u003c\/strong\u003e service.\u003c\/p\u003e","brand":"Club Diaspora","offers":[{"title":"Default Title","offer_id":49267293356340,"sku":"CD-PB-RADIO","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/1768\/8628\/files\/radio-1-hero.png?v=1787762468","url":"https:\/\/www.clubdiaspora.com\/products\/radio-airplay-promotion-textbook","provider":"Club Diaspora","version":"1.0","type":"link"}